Our Why

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At ApplyFluence, we're on a mission to transform the way marketing is done in the recruitment industry.

With over 15 years of experience in marketing — and a deep specialisation in recruitment marketing — we’ve seen first-hand how powerful marketing can be when done right. But we've also seen a gap.

After leading marketing for one of the industry’s top recruitment agencies, it became clear: most recruitment businesses don’t have the time, resources, or strategic support to build a truly impactful brand. That’s why ApplyFluence was born.

We exist to educate, empower, and elevate recruitment brands — from boutique agencies to established firms. 

Our goal is simple: to bridge the gap between marketing and recruitment, helping agencies attract better talent, win more clients, and grow stronger brands.

ApplyFluence isn’t just a service — it’s a movement to make marketing a driving force in recruitment success.